Introduction In today’s fast-paced corporate environment, staying ahead of the competition is essential. Competitive analysis has always been a key strategy for gaining a competitive advantage, but the advent of Artificial Intelligence (AI) has transformed this process. AI-powered tools are transforming how businesses gather, process, and utiliz

Opening Remarks In modern fast-paced corporate environment, maintaining an edge of the rivals is essential. Market research has traditionally been a core strategy for gaining a competitive advantage, but the advent of Artificial Intelligence (AI) has revolutionized this field. AI-powered tools are reshaping how businesses collect, analyze, and act

Opening Remarks In today’s rapidly changing business world, maintaining an edge of the competition is crucial. Competitive analysis has traditionally been a key strategy for achieving a competitive advantage, but the emergence of Artificial Intelligence (AI) has transformed this field. AI-powered tools are transforming how companies gather, anal

Overview Social media marketing is evolving dramatically in recent years, driven by changes in technology, user behavior, and business needs. A major transformation in the marketing landscape has been the rise of artificial intelligence (AI). AI’s potential to reshape social media marketing has captured the attention of organizations and marketer